5 FREE things to do to drive your business now
Having a small business is a lot of work, I hear it all the time! And owning one, isn’t easy either, especially retail. But there are a few things you can do immediately to boost sales and get more people through your doors that will cost you virtually nothing. They do require a bit of work, but nothing good ever comes easy, right? Here are 5 things to do in your store immediately with no additional cost to you.
Windows - Windows are often overlooked as an invaluable resource to get people through your doors. You should spend ample time perfecting them to ensure they are really speaking to the traffic surrounding your store. Your product should be selling out of your windows, and if its not, time to change them up!
Education - Do you and your sales team know everything there is to know about your product? Do you/they LOVE it? Educate yourself and your team to know all about your product and especially how to add-on. Shirts often look best when worn with bottoms, so make sure your sales team is focusing on the entire look rather than just the one garment.
Merchandising - While merchandising is valuable for the whole store, if you have a limited amount of time and resources to spend on it, make sure you are picking the most impactful areas, tables and registers. Your tables should be generating quite a bit of revenue (especially if they’re in a highly trafficked area of the store). And your register should be filled with grab and go items, things that people often realize they want/need while they’re standing and waiting. Ideally, some of these items at the register will have a higher price point to drive up the value of the sale.
Sales plan - One of the easiest ways to drive sales (for you and your team) is to work off of a goal. You should have a sales goal everyday for your team to work towards, and if you aren’t sure where to start, begin with what you made last year, and add 10% on top. That way, you’re working towards growth over last year, which is essential to build your business. Once you’ve figured out your daily goal, break it down to an hourly goal, adding more for times when your traffic is higher.
Music - Do you have music playing? Does it match your clients AND the time of day people are shopping? Ideally you’ll have a great playlist that works for each day and have the ability to change it through out the day based on who’s shopping. Saturday sales - turn it up and play something fun so your customers can enjoy themselves. Tuesday afternoon - leave it a bit more calm for those who are out to accomplish their errands.
If you find that this is a bit overwhelming, or you aren’t sure about any of the above, reach out, and I would be happy to help!
