LAUREN PHILLIPS

RETAIL INDUSTRY BUSINESS CONSULTANT

I’m an LA based business consultant that helps small to medium sized retail businesses and brands cultivate their image, refine their brand identity, and maximize sell through. I have over ten years of corporate retail experience with companies like Salvatore Ferragamo, Jessica Simpson, BCBGMAXAZRIA, Herve Leger, BCBGeneration, Urban Outfitters, 7 for all mankind, and Ted Baker London. This vast experience helps me transform small businesses to be more profitable using precise branding and innovative strategies that have been proven to work in large scale retail environments.

I look forward to working with you.

SERVICES

Merchandising

The science of product display

My core competency is in visual merchandising. I have helped brands execute double digit increases year on year by re-evaluating the product placement within store. This is often one of the most overlooked areas of opportunity within any store. By following some simple and executable strategies, many businesses are able to achieve increased product sell-through with little change to their buying plan.

Branding

The Customer experience

Over the years I have seen what a difference branding execution makes for a company. When a company is able to connect with a customer from start to finish through branding, the end result is a psychological attachment that ensures customer loyalty. Creating that emotional experience for customers, and working in conjunction with your needs is the end goal for all branding needs.

Product

Building the wider product strategy

Change and adaptation is a part of progress. I work with clients who have new ideas or are facing everyday challenges. With a flexible, analytical, solution-based approach to product, together we’ll work hard to build strategies that perform so we can see the return on investment as clearly as possible.

Cannabis

California retail cannabis consulting

Cannabis retail is the most regulated industry in the state. Normalizing the cannabis retail experience is something many of us in the industry have been working hard to achieve. As an educated and informed consultant in the field of CA Retail Cannabis Compliance and Strategy, I work closely with cannabis retail businesses to develop strategies to go to market, build the brand experience, implement best sales practices, as well as, how to stand out in this competitive retail environment.