A New Chapter for Dispensaries
As of one week ago, according to the CDC, the number of vaping related illnesses in America was at a staggering 1,479 people, with 33 confirmed deaths from 49 of the 50 states. With the latest research showing that most of the vape cartridges purchased were from the black market, moving forward consumers are being forced to be very careful about where they choose to make their purchases, and legal dispensaries need to be prepared. This may fall on deaf ears to those who are still living in non-legal recreational states but for those dispensaries in legal states it is time to double down.
Up to this point, consumers who have purchased cannabis from the street, have avoided the associated taxes and higher price points. Industry insiders have been pushing for regulators to crack down on illegal growers and retailers for fear of this exact public health crisis. And while illegal businesses have flourished, legal cannabis businesses spend hundreds of millions in collective state taxes and fees to operate legally in a federally illegal environment. And as heartbreaking as this is for the many families impacted by this crisis, there is one bright spot. Several studies, by the most reputable testing facilities are providing undeniable proof that all legally purchased THC products from legal dispensaries have been deemed safe. This proves the time, money and oversight these retailers and business owners are subjected to protects the wellbeing of the customers. On the other hand, nearly 100% of all tested illegal products are filled with dangerous poisons and contaminants.
So, what does this all mean for cannabis businesses? Well for one thing, people are not going to stop buying cannabis, so that shouldn’t be a concern. And with the stakes being high for consumers and their health, a $20 savings will not be enough, and most will re-think their decisions and venture into a legal dispensary for the first time.
While they may not be used to paying top dollar for similar products, it will be the job of the dispensaries to ensure they’re providing a great experience to match the jump in price point. Dispensaries will become the place of sale for many new buyers, and they’ll be expecting their experience to be like that of a retail store. So if you aren’t sure what that looks like, see the blog How to Make an Elevated Dispensary
Is your Dispensary ready for the surge?